It’s impossible to influence consumer behavior without considering in which context they will discover your product. Think, for example, of a product or service you see as “the best” in its niche. Have you tested every other alternative to be sure it’s the best? Do you understand the technical nuances to ensure it’s as good […]

If I ask you to describe a marketer, how would you describe it?  In my experience, most people imagine a marketer as someone like this… Someone extremely creative, who won’t follow the rules and is always full of outside-the-box ideas. “That guy” with weird clothes who enters the office in total energy, talks to everyone, […]

There is this misconception that big techs such as Google, Meta, and every major social media are concerned with content originality. They’re not. The only thing they’re concerned about is to increase user retention by adding value. If AI-generated content adds more value than the alternatives, so be it.

All our fears boil down to the stories we tell ourselves. What’s going to happen if I sell my company? Will the money be enough to keep my “lifestyle”? Am I able to find another fulfilling career? I’m too old for that. What if the economy goes downhill, and I must find a shitty job? […]

Everyone should develop the habit of working on their projects. Don’t let “work” mean something others tell you to do. If you do great work and become successful (whatever it means for you), one day, it will probably be on a project you took ownership of. Here are a few ideas for cool projects with […]

This article was originally posted by me on the Effective Altruism Forum on August 2nd, 2023. As a newcomer to the EA community, I’m surprised by how rarely EAs talk about marketing and organizational growth. As a marketer myself, maybe it’s just a matter of me over-expecting people to give more importance to the matter, but […]

When a measure becomes a target, it ceases to be a good measure. A friend of mine hired a freelancer to boost its growth and wrongly set one of the goals to increase website traffic by 30% in six months. The freelancer exceeded the. the goal in just three months with aggressive online advertising but, […]

Everyone knows “that person” who doesn’t seem to be productive at all, but somehow is very successful. He or she shows up late to work, takes forever to answer e-mails and barely remembers what was discussed during the last meeting but, somehow, is successful. It took me some time to figure out why, but the […]

How expensive is a “meeting that could be an email?”. Suppose a scenario where a marketer schedules a meeting with two devs and two managers to present a report over one hour on Zoom. Average hourly rate of a junior dev = US$ 30 Average hourly rate of a middle manager = US$ 40 Average […]

Although I’m an avid reader and addicted to learning, the truth is that most of the things I learn, I’ll never use again. But, now and then, I find a technique that increase some aspect of my life (happiness, productivity, relationships, wealth etc) in at least 10x. Today, I want to share one of these […]