Igor Scaldini

September 22, 2023

Twitter rebranding matters less than people believe it does.

Twitter rebranding matters less than people believe it does.

Changing the brand identity won’t change how Twitter is perceived because these things are just part of its story.

Yes, branding is an important part of the stories companies tell us, but it’s NOT the story itself.

About Igor Scaldini

Marketing, Business & Growth